STEP 1 - DEFINE NEEDS

Write down all the reasons for selling your home. Ask yourself, "Why do I want to sell and what do I expect to accomplish with the sale?" For example, reasons for selling include: a growing business that needs more space or a job opportunity that necessitates a move to another city. Things you want to accomplish with the sale may include the time frame in which you'd like to sell or a particular profit margin.

Work with your real estate agent to map out the best path to achieve your objectives and set a realistic time frame for the sale.


STEP 2 - PRICING STRATEGY

Your next objective should be to determine the best possible selling price for your house. You will need to take into account the state of the local market, the condition of your home and sales of comparable homes in your neighborhood. It is often hard to maintain a non-biased view of your property, so you will want to gather the necessary information in the most objective way possible. If you want a truly objective opinion about the price of your home you could have an appraisal done. This may cost between $300 and $500.

Be reasonable about the price you set. You will always be better off setting a fair market value price than setting your price too high. If your home stays on the market too long because it is overpriced, potential buyers may think that something is wrong with it and you may end up selling it for less than what you could have gotten if you had started out with a realistic asking price


STEP 3 - PREPARE YOUR HOME

It's time to get your home in "showing and selling" condition. Most of us don't keep our homes in the condition they need to be in to be sold. Piles of boxes in the garage, a broken porch light and even an overgrown garden just seem normal after awhile. It's time to break out of that owner's mindset and get your house in tip-top shape. How your home looks will impact how quickly it sells and the price the buyer is willing to offer.

First impressions are the most important. Work with your real estate agent to help you take a fresh look at your home. Do the shrubs need pruning? Do you need to repaint? What's normal for you may be unacceptable to the buyer.

• Make your interior appear more spacious by removing appliances from countertops, and clearing knickknacks off coffee tables and shelves.
• Organize your closets and kitchen cabinets.
• Make sure items stored in the attic or basement are tidy.
• Open the curtains or blinds during the day to maximize the natural light.
• Turn on the lights at night to create a welcoming environment for prospective buyers.
• A home with too much "personality" is harder to sell. Consider painting walls white and removing clutter. This will help the buyer to visualize the home as theirs.